Harald Greve Høiby



Its winter and you need to bike 10km to school. Your bike is frozen in 7th gear. It’s really tough to start. After a couple of minutes you get up to speed. The pedals have less friction.

Then, bam! Your breaks suddenly slam, and you nearly skid off the bike lane. This happens every kilometer. You arrive both late and exhausted. You check your bike, and a little machine is attached to your brakes. It’s programmed to stop your momentum every kilometer. The craziest thing is, you attached the machine yourself.

When focusing, hold down the power button for 7 seconds, and turn your phone off completely.

To continue the conversation, email harald@grevehoiby.dk